Matt Henry

Digital Marketing Strategist and Content specialist

About the author

Matt Henry is a digital marketing strategist and content specialist at ClickTime.com, where he helps businesses unlock the full potential of conversion tracking. With over a decade of experience in performance marketing, analytics, and SaaS growth strategy, Matt brings a data-driven approach to every piece he writes. His articles focus on helping marketers optimize ad spend, improve attribution accuracy, and make smarter decisions with real-time insights. When he's not writing or analyzing campaign data, Matt enjoys exploring emerging martech trends and mentoring early-career marketers

GPS/GNSS in marketing

Effective Use of GPS/GNSS and Wi-Fi Triangulation

Learn how GPS/GNSS and Wi-Fi triangulation drive better click tracking, attribution, and CRO for performance marketers and SaaS founders.

Jan 9, 2026 7 min read

conversion rate optimization

How to Improve Conversion Rates in Digital Marketing Strategies

Learn how to improve conversion rates in digital marketing strategies using click tracking, GA4, and ai-driven analytics to optimize your funnel.

Jan 7, 2026 8 min read

conversion rate formula

What is the Conversion Rate Formula in Digital Marketing?

Master the conversion rate formula in digital marketing. Learn how to calculate CRO, track clicks, and use ai analytics to boost your campaign performance.

Jan 5, 2026 6 min read

conversion rate optimization

Understanding the Role of a Conversion Optimizer in Digital Marketing

Learn the vital role of a conversion optimizer in digital marketing. Discover how they use click tracking, ga4, and ai to improve funnel performance and ROI.

Dec 31, 2025 8 min read

video tracking

Understanding the Concept of Video Tracking

Learn the ins and outs of video tracking and how it can boost your digital marketing efforts. Understand user behavior, optimize content, and improve conversion rates with our detailed guide.

Dec 24, 2025 14 min read

conversion rate optimization

What Is Conversion Rate Optimization?

Unlock the power of Conversion Rate Optimization (CRO)! Learn proven strategies, from A/B testing to design tweaks, to maximize your website's potential and drive business growth.

Dec 19, 2025 18 min read

user journey tracking

Beyond the Click: How AI-Powered User Journey Tracking Supercharges Small Business Conversions

Learn how AI-powered user journey tracking can transform your small business's conversion rates. Discover actionable strategies and free tools from ClickTimes to optimize your customer's path to purchase.

Dec 1, 2025 9 min read

click tracking

How IT Departments Utilize Click Tracking

Explore how IT departments use click tracking to monitor system performance, enhance security, analyze user behavior, and optimize resource allocation. Learn about data-driven decision-making in IT.

Nov 28, 2025 15 min read

conversion rate optimization

Exploring Conversion Rate Optimization in Digital Marketing

Unlock the secrets to boosting your conversion rates in digital marketing. Learn actionable CRO strategies, analyze user interactions, and optimize your online presence for maximum impact.

Nov 28, 2025 6 min read

Wi-Fi RTLS

Wi-Fi RTLS, Location Tracking, and Positioning Explained

Understand Wi-Fi RTLS, location tracking, and positioning technologies. Learn about accuracy, applications, and how AI analytics tools optimize user experiences based on location data.

Nov 26, 2025 11 min read

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