Matt Henry

Digital Marketing Strategist and Content specialist

About the author

Matt Henry is a digital marketing strategist and content specialist at ClickTime.com, where he helps businesses unlock the full potential of conversion tracking. With over a decade of experience in performance marketing, analytics, and SaaS growth strategy, Matt brings a data-driven approach to every piece he writes. His articles focus on helping marketers optimize ad spend, improve attribution accuracy, and make smarter decisions with real-time insights. When he's not writing or analyzing campaign data, Matt enjoys exploring emerging martech trends and mentoring early-career marketers

conversion rate optimization

Conversion Rate Optimization: A Complete Guide

Master Conversion Rate Optimization with our complete guide. Learn click tracking, funnel optimization, GA4 setups, and AI-driven CRO strategies to boost ROI.

February 6, 2026 11 min read

Ecommerce CRO

Ecommerce CRO: How to boost your conversion rates (2025)

Master Ecommerce CRO in 2025 with our guide on click tracking, AI analytics, and funnel optimization. Boost your conversion rates with 30+ actionable tips.

February 2, 2026 10 min read

ecommerce conversion rate optimization

What is ecommerce conversion rate optimization?

Learn what ecommerce conversion rate optimization is and how to use click tracking, AI analytics, and A/B testing to boost your online store sales and ROI.

January 26, 2026 12 min read

GPS/GNSS in marketing

Effective Use of GPS/GNSS and Wi-Fi Triangulation

Learn how GPS/GNSS and Wi-Fi triangulation drive better click tracking, attribution, and CRO for performance marketers and SaaS founders.

January 9, 2026 7 min read

conversion rate optimization

Understanding the Role of a Conversion Optimizer in Digital Marketing

Learn the vital role of a conversion optimizer in digital marketing. Discover how they use click tracking, ga4, and ai to improve funnel performance and ROI.

December 31, 2025 8 min read

conversion rate

What is a Good Conversion Rate for Digital Marketing Campaigns?

Unlock the secrets to good conversion rates in digital marketing. Learn benchmarks, calculation methods, and optimization strategies to maximize campaign performance.

December 29, 2025 15 min read

conversion rates

Evaluating Conversion Rates: What Is Considered Good?

Uncover what constitutes a good conversion rate for your industry. Learn how to evaluate your performance, identify areas for improvement, and boost conversions.

December 26, 2025 15 min read

video tracking

Understanding the Concept of Video Tracking

Learn the ins and outs of video tracking and how it can boost your digital marketing efforts. Understand user behavior, optimize content, and improve conversion rates with our detailed guide.

December 24, 2025 14 min read

click tracking

How to Track Clicks Using Popular Analytics Tools

Learn how to track clicks using popular analytics tools like Google Analytics, Hotjar, and Mixpanel. Improve your website's user experience and conversion rates with data-driven insights.

December 12, 2025 12 min read

click tracking

What Is Click Tracking?

Learn what click tracking is, how it works, and how it can improve your website's performance. Discover the benefits of click tracking for conversion rate optimization and user interaction analysis.

December 10, 2025 13 min read

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