Matt Henry

Digital Marketing Strategist and Content specialist

About the author

Matt Henry is a digital marketing strategist and content specialist at ClickTime.com, where he helps businesses unlock the full potential of conversion tracking. With over a decade of experience in performance marketing, analytics, and SaaS growth strategy, Matt brings a data-driven approach to every piece he writes. His articles focus on helping marketers optimize ad spend, improve attribution accuracy, and make smarter decisions with real-time insights. When he's not writing or analyzing campaign data, Matt enjoys exploring emerging martech trends and mentoring early-career marketers

conversion rate optimization courses

Top Conversion Rate Optimization Courses to Consider

Looking to improve your website's conversion rates? Check out our list of the top CRO courses designed for small businesses, covering everything from A/B testing to user behavior analysis.

Nov 24, 2025 16 min read

click tracking

Essential Guide to Click Tracking and Selecting the Right Tools

Master click tracking for better conversion rates. Learn how to choose the right click tracking tools, analyze user interaction, and optimize your digital marketing strategy.

Nov 17, 2025 19 min read

third-party cookies

The Future of Third-Party Cookies and Privacy Solutions

Explore the future of digital marketing without third-party cookies. Discover privacy solutions, AI analytics, and strategies for click tracking and conversion optimization.

Nov 7, 2025 9 min read

tracking cookies legality

The Legality of Tracking Cookies Explained

Understand the legality of tracking cookies for your small business. Learn about GDPR, CCPA compliance, and best practices for ethical digital marketing.

Nov 3, 2025 16 min read

tracking cookies

A Comprehensive Guide to Tracking Cookies: Key Insights

Learn everything about tracking cookies, their role in web analytics, CRO, and digital marketing. Understand cookie types, implementation, and compliance for small businesses.

Oct 27, 2025 12 min read

digital advertising evolution

The Evolution of Digital Advertising and Tracking Technologies

Explore the evolution of digital advertising and tracking technologies. Learn how these changes impact click tracking, CRO, user analysis, and digital marketing strategies.

Oct 22, 2025 9 min read

third-party cookies

The Role of Third-Party Cookies in Online Privacy

Explore the impact of third-party cookies on online privacy, their role in digital marketing, and how businesses can navigate the changing landscape with privacy-focused strategies.

Oct 20, 2025 7 min read

mouse heatmap

What is a Mouse Heatmap? Benefits, Tools, and Examples

Explore mouse heatmaps: what they are, their benefits for click tracking and conversion optimization. Discover top tools and real-world examples to enhance your website's UX.

Oct 8, 2025 10 min read

website security

- Website Security and Fraud Protection Considerations

Essential website security measures and fraud protection strategies for small businesses. Learn to protect your website from vulnerabilities and fraud.

Oct 2, 2025 7 min read

click tracking

- Understanding How Click Tracking Works: Triggers and Bypasses

Explore the inner workings of click tracking, from event triggers to bypass methods. Understand how it impacts digital marketing, conversion rate optimization, and user experience analysis.

Sep 22, 2025 12 min read

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