Lou Lin

Senior Product Marketing Manager

About the author

Lou Lin is the senior product marketing manager at ClickTime.com, focused on connecting product capabilities with real-world marketing outcomes. With a unique background in UX design and marketing analytics, she specializes in making complex tools accessible to users of all levels. Sarah’s content is grounded in strategy, user empathy, and a drive to help marketers get the most out of their data. She's also a passionate advocate for responsible data use and inclusive marketing practices.

behavioral segmentation

Behavioral Segmentation with Machine Learning

Discover how small businesses can use behavioral segmentation with machine learning to improve marketing, engagement, and ROI. Practical guide with examples.

Aug 17, 2025 5 min read

ai predictive analytics

AI-Powered Predictive Analytics for Conversion Funnels

Discover how AI-powered predictive analytics can revolutionize your conversion funnels. Learn practical strategies, key benefits, and implementation tips to optimize user behavior and drive higher conversion rates.

Aug 11, 2025 15 min read

cross-device tracking

Unlock the Customer Journey Mastering Cross-Device Click Tracking

Learn how cross-device click tracking can enhance your marketing strategy. Understand different tracking methods, improve user experience, and measure ROI effectively.

Aug 9, 2025 8 min read