Matt Henry is a digital marketing strategist and content specialist at ClickTime.com, where he helps businesses unlock the full potential of conversion tracking. With over a decade of experience in performance marketing, analytics, and SaaS growth strategy, Matt brings a data-driven approach to every piece he writes. His articles focus on helping marketers optimize ad spend, improve attribution accuracy, and make smarter decisions with real-time insights. When he's not writing or analyzing campaign data, Matt enjoys exploring emerging martech trends and mentoring early-career marketers

Lou Lin is the senior product marketing manager at ClickTime.com, focused on connecting product capabilities with real-world marketing outcomes. With a unique background in UX design and marketing analytics, she specializes in making complex tools accessible to users of all levels. Sarah’s content is grounded in strategy, user empathy, and a drive to help marketers get the most out of their data. She's also a passionate advocate for responsible data use and inclusive marketing practices.