Matt Henry

Digital Marketing Strategist and Content specialist

About the author

Matt Henry is a digital marketing strategist and content specialist at ClickTime.com, where he helps businesses unlock the full potential of conversion tracking. With over a decade of experience in performance marketing, analytics, and SaaS growth strategy, Matt brings a data-driven approach to every piece he writes. His articles focus on helping marketers optimize ad spend, improve attribution accuracy, and make smarter decisions with real-time insights. When he's not writing or analyzing campaign data, Matt enjoys exploring emerging martech trends and mentoring early-career marketers

conversion rate optimization

Ultimate Guide to Conversion Rate Optimization

Maximize conversions with our ultimate guide to conversion rate optimization. Learn proven strategies, analytics tools, and tips to boost your website's performance.

November 19, 2025 12 min read

Bluetooth Triangulation

Is Bluetooth Capable of Triangulation?

Explore the capabilities of Bluetooth triangulation for location tracking in digital marketing. Learn about its accuracy, limitations, and alternative technologies.

November 14, 2025 15 min read

indoor asset tracking

Indoor Asset Tracking with Wi-Fi Triangulation

Discover how Wi-Fi triangulation revolutionizes indoor asset tracking for small businesses. Improve efficiency, optimize user interaction, and boost conversion rates with AI-powered analytics.

November 12, 2025 9 min read

data tracking

The Impact of Data Tracking on Consumer Privacy

Explore the impact of data tracking on consumer privacy. Learn about ethical web analytics, click tracking, and optimization strategies for small businesses.

November 10, 2025 9 min read

click tracking

- Choosing the Right Type of Click Tracking Method

Explore different click tracking methods to optimize your website's conversion rates and understand user behavior. Learn which tracking type fits your business needs.

November 5, 2025 17 min read

mouse tracking

Understanding Mouse Tracking

Learn about mouse tracking, its benefits for conversion rate optimization, and how to use it to improve your website's user experience. Perfect for small businesses!

October 31, 2025 4 min read

click tracking

- [Question & Discussion] Recent Insights on Click Tracking Techniques

Explore recent advancements in click tracking techniques for conversion rate optimization and user behavior analysis. Learn how small businesses can leverage these insights.

October 29, 2025 15 min read

data collection

Data Collection Trends in the Era of Surveillance

Explore data collection trends in the age of surveillance. Learn how small businesses can ethically use click tracking, CRO, and AI analytics while respecting user privacy.

October 27, 2025 11 min read

video tracking

Tracking Clicks and Views on Embedded Videos

Learn how to track clicks and views on embedded videos using Google Analytics 4 and Google Tag Manager. Improve user engagement and optimize your video content!

October 24, 2025 6 min read

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